Meet Ann
She Knows How to Listen
A licensed Hearing Instrument Specialist with a background in cognitive psychology, counseling, music, and tinnitus care — and a genuine belief that every set of ears belongs to a person with a story.
Background & Credentials
Ann Marie Amicarelli Cruz is the founder of Cruz Hearing Care and a licensed Hearing Instrument Specialist in Michigan and Indiana.
She holds a Bachelors degree from Saint Mary's College at Notre Dame, she attended her Masters program at California State University, and she is currently working on her dissertation as a Doctoral Fellow in Audiology.
Ann holds the federal designations of: Qualified Intellectual Disabilities Professional (QIDP) Qualified Mental Health Professional (QMHP) Ann has been a contracted Mental Health Counselor for the Indiana Department of Child Services, serving at-risk children and their families. She has extensive knowledge and skills in helping individuals who are "differently-abled."
Bringing together her expertise and interest in psychology, counseling, hearing healthcare, human welfare, tinnitus support and music, Ann takes a whole-person approach to hearing care. She understands that hearing isn't simply about sound—it is about communication, relationships, confidence, and quality of life.
The Art of Listening
Hearing care that goes beyond the audiogram.
Most hearing care stops at the ear. Ann Cruz starts there and goes much further.
Ann brings a rare depth of understanding to every appointment. She doesn't just fit hearing aids — she listens to your story, your frustrations, and your goals.
At Cruz Hearing Care, you are never a chart number. You are a whole person, and your hearing journey is treated that way.
You Deserve to Be Heard
Ann founded Cruz Hearing Care because she saw a gap in the way hearing health was being delivered — clinical, transactional, and disconnected from the emotional reality of hearing loss.
Ann combines her hearing instrument expertise with education, counseling principles, and technology to help patients understand their hearing and develop practical strategies for living with tinnitus more successfully.
Because hearing is personal.
Sound familiar?
- You ask people to repeat themselves — and feel embarrassed doing it.
- You avoid social situations because following conversation is exhausting.
- You turn up the TV louder than everyone else wants it.
- You hear a ringing or buzzing that never quite goes away.
- You've been told your hearing is "fine" — but something still feels off.
Hearing Is Personal
Hearing loss doesn't just affect what you hear. It changes how you connect — with your family, your friends, your work, and your sense of self.
The first time you hear your grandchild's voice clearly.
Following a conversation without straining.
Enjoying music the way you used to.
Feeling confident in a crowded room again.
These are the moments that matter.
These are the moments Ann works toward with every patient.
That's why she does this work.
Your Hearing. Your Life.
No two patients are alike. That's why Cruz Hearing Care offers a range of solutions tailored to your needs:
- Comprehensive audiometric testing and hearing evaluations
- Hearing aid fittings from leading brands, matched to your lifestyle
- Tinnitus support and management strategies
- Ongoing care, adjustments, and follow-up
All in a warm, unhurried, one-on-one setting.
Visit Us
Two convenient locations serving Michiana.
South Bend, IN
Niles, MI
Ready to Take the First Step?
Whether you're noticing changes in your hearing or simply want a baseline evaluation, Ann is here to help. Reach out and start the conversation.